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User Experience Design : Introduction, Types, Career of UX designers

October 19, 2021

User Experience Designer: Introduction, Types, Career

User experience designers use their deep knowledge of psychology and human behavior to create interactive experiences that feel natural, intuitive, and fun. They help companies design the most effective products for today’s modern consumers by understanding how people think, feel, and behave.

The UX design career is a rewarding role in which you can create products, websites, apps, and services for your clients.

What is UX design?

User Experience (UX) is the study of the end-users interaction with a product or service. UX design is aimed at improving user satisfaction and usability by considering how people use products, how they interact with them, and what motivates them to use or not use a product. There is no widely accepted definition for UX design.

Peter Morville’s honeycomb breaks down the ideal characteristics even further: Usable, Useful.

Usable: User-centered design and aesthetics

Useful: A process that balances the needs of users with business objectives.

Usability is a crucial aspect of UX design. If a product doesn’t meet these standards, then there’s no reason for it to exist in the first place. The user should be able to “quickly find solutions” when they encounter problems with your products and services because this will make them more loyal and willing to continue using your brand/service.

Are there any similarities between graphic design and UX design?

Graphic design and UX design are different fields of study, but there are some similarities between the two. Graphic Design is an occupation that is 100% linked with the public’s idea of what design is.

SImilarities wise, both fields deal with visual elements as well as the interface that people interact with and the public’s idea of what design is. Both fields focus on design thinking, which is a process of defining goals and crafting ideas to achieve those goals. The key point here, however, would be to understand user research in all its forms.

More graphic designers are now turning to UX design because they feel more fulfilled and satisfied working on the backend of products, not just the frontend. But before you make the big jump, analyze all related factors.

Who is a user experience UX designer?

A UX Designer is a professional who creates user experience. They are in charge of making sure that the product itself is easy to appeal to, useful, and enjoyable for users, and that all aspects of the product are user-friendly and responsive.

Visual appeal is crucial to create a product that has visual appeal and captures the spirit of what the user expects in that product.

What are User experience designer jobs?

The user experience designer is the quintessential creative mind who understands product design but also knows how to make it human-centric. The job requires an understanding of human cognition and psychology, as well as a knack for design.

User experience designer job description

– Researching new technologies to understand how they can shape people’s behavior

– Understanding the needs of users and how to meet them

– Crafting experiences that are intuitive, engaging, and fun

– Using design tools like wireframes, prototypes, user flows

– Collaborating with the team to develop a cohesive user experience

– Creating content that helps people understand what they are

– Communicating with the team to address user feedback

– Writing documentation and helping users understand how their experience will work

How to become a User Experience designer?

User needs should always be at the center of all design efforts. UX designers are involved in almost all stages of the product development process and generally focus on user-focused tasks such as understanding, designing, and developing effective solutions for end-users. They also work with developers to maintain the quality of the product throughout its lifespan.

Evaluation of current system

UX designers are concerned with the interaction that occurs between users and the system they are using. The job includes researching how people perceive and interact with a product or service, evaluating current systems for their effectiveness, developing prototypes of new ideas, creating detailed specs for software development teams, and ensuring consistency in design across all channels. If a system already exists, a UX professional will holistically evaluate its current state.

For example, UX designers would take the principles of making a product accessible and embody those principles in the design process. This ensures that users can interact with it appropriately.

A/B testing

User experience design is the process of designing and building a product that satisfies user needs, within constraints such as cost and time. A UX specialist might devise a study to compare the effectiveness and quality of different user interfaces. The result would be defined by comparing people’s clicks for each interface version tested.

User surveys

UX has been a buzzword since about 2005.

According to tech research firm Gartner, the focus on digital experience is no longer limited to digital-born companies anymore. UX designers use tools such as questionnaires and interviews to map out a user’s journey through a product or service. There are also design principles that come together with other important aspects of designing an effective user experience for products or services including usability, ease of navigation, content placement & sharing capabilities, etc.

Creating user-flow

A user flow is a set of steps that allow users to complete certain tasks. UX designers need to think about the best way for each step and how it will be completed, as well as whether or not there are any easy-to-follow paths for users.

UX designer has many roles: Creating new products, coming up with new features, and making changes to existing products and services. They are responsible for making sure the project meets the needs of the business. At the same time, they are also responsible for making sure that it aligns with the CEO’s vision and helps increase revenue or retain loyal customers.

Storytelling and design patterns

User experience design is a broad term that includes many different areas of design. UX encompasses UI, product design, and user interface. A UX designer uses flowcharts to visualize the path users take through products from entry point right through final interaction. UI is one of the key aspects of UX design.

Creating personas and content inventory

Personas are fictional characters that represent real people. They can be used to help create content inventory. A content inventory is a process of creating personas and understanding your website’s content. This allows you to understand who visits your site, what they like or don’t like, where they come from (e-mail list), how long it takes them on average to get through a particular page/site section; which pages are most visited etc.

Content style guide

Content style guides give writers and designers a framework in which to work when creating content and developing the design. A UX designer starts with defining the type of content needed, then moves on to designing how it will be structured across an app or website.

What other skills and qualities would this position require?

UX designers must have certain soft skills: adaptability, communication, empathy, problem-solving, and teamwork.

 

The challenge

The position of a UX designer is widely varied. The UX design field is broad and requires a highly effective recruiting process. Empathetic communicators can use both qualitative and quantitative data to validate their hypotheses.

Strategy and content

The entry-level job of a UX designer is to work on content and strategy. They are also required to have skills in market research, competitor analysis, target demographic assessment, personas development, sitemap analysis, and product feature audits.

Wireframing and prototyping

The position AS User experience design would require the designer to be able to provide relevant answers that support or reject design decisions and use user-generated research adapted for designing new interaction patterns, interfaces, and systems that solve design problems.

One may start with pen and paper, then use Axure, Balsamiq, Justinmind Prototyper, Solidify App, Mockingbird, and other tools.

Execution and analytics

A UX designer must be able to communicate with other designers and developers, iterate on requirements and track user experiences with analytics.

Execution and analytics are important aspects of agile design. It is essential to have a way for stakeholders to backup changes, as well as the ability for them to see how their work impacts production.

Different types of UX designers

Visual design

The visual design includes understanding the user’s needs, assessing what they find easy or difficult to use, analyzing their satisfaction level, and determining if there are any usability problems.

Example of visual design: the front end of any user interface

User interface design

User experience (UX) and user interface (UI) design often go hand in hand.

  • Typography: Learn how to use industry tools like Sketch.
  • Color: Learn how to use industry tools like Sketch.
  • Illustration: Learn how to use industry tools like Sketch.

Interaction design

Interaction design is an essential part of user experience design, which has evolved to include motion graphics and animation, programming, hardware development, etc. Designers work in a variety of fields these days because they can focus on what they’re best at rather than focusing on UI components.

Situations that require UX design

As UX designers, they must consider the needs of their users, how they work in certain situations, and what types of tools they use when designing for different screen sizes. 78% of UX Designers participate in workshops or seminars on a regular basis because this helps them gain new insights into user experience design as well as find ways to improve it through concrete examples.

Complex systems

User experience designers are technical professionals who can help to solve complex problems with the user in mind. They work with users, product managers, developers, and other stakeholders to design new processes or systems that will improve customer satisfaction.

Start-ups

The first version of anything can stand out with an experienced UX designer but not all start-up companies have enough resources to keep an expert on staff long term. Start-ups and smaller companies often don’t have the resources to hire dedicated UX employees. A Web designer might be trained in the principles of UX instead of hiring a full-time employee, or they might even work on their product.

Projects with “OK” budgets

Projects with fewer budgets will be driven by the final product launch date more than anything else. Smaller agencies that work for small businesses need to prioritize deliverables to meet deadlines, which can extend the timeline of the website production process

Small companies often ignore user experience design, but it is important. UX designers could potentially shorten timelines by taking on some of the tasks typically assigned to web developers and designers.

Projects with longer timeframes

Projects with longer timeframes are generally projects that have a lot of information, depth to it, and have the potential for future developments. They may not be “one-time” or “done” as the content may be updated and new developments added. A UX designer can shorten timelines for longer timeframe projects.

User experience designer degree

 

Degrees in psychology, design, programming, and communication are super useful for a career in UX design with a minimum of 5 years of experience or not. CS degree is looked upon highly in UX design career. Design majors are very common and taught typography, colors, and software.

Keep up to date with the latest industry news

It is important to keep up with the latest industry news in order to remain informed. The internet provides a wealth of information about technology trends and developments, as well as general news from across the globe. Social media is also often used to keep up with industry news, as well as professional networks such as LinkedIn.

Entry-level to Lead User Experience designer salary in India

The amount of compensation a UX designer can earn depends on the experience they have and how much they know. A more experienced UX designer will be paid more than an inexperienced one.

  • UX Designers in India start with ₹ 4 Lakhs per annum.
  • UX Designers at jobs starting with 1-4 years of work experience can expect growth of ₹ 7-10 Lakhs.
  • On the basis of same, average salary is ₹ 8.74 Lakhs per annum.
  • The salary offered by TCS, Infosys, and CTS is upwards of ₹ 7 Lakh per annum.
  • Companies like SAP and Adobe might pay salaries in excess of ₹ 15 lakhs per annum to UX Designers with advanced skill sets.

User experience designer Salary in the UK

The salary range for a UX designer can vary depending on the type of project they are working on and their experience level. There is also an estimated bonus that ranges anywhere from £0 to £5,000, profit sharing which can be anywhere from £0 to £6,000, and commission that ranges between 0-£5,000.

The average salary for a UX designer is $44,504 in the UK while the average salary for a UI Designer is $32,275.

User experience designer certification courses

UX Design Certificate offered by Google

With Google,  learn the foundations of UX design, empathize with users, build wireframes and prototypes, and conduct research to test your designs.

This course is the perfect introduction to UX design, with 100% online learning and no experience required.

The course offers a great range of courses that are available for students at multiple levels. They offer courses on user research, wireframing, prototyping, usability testing, design thinking, content strategy, and more.

The course runs for 10 hours a week over 14 weeks. It is an extremely low-cost option if you’re looking for this kind of education without any prior experience or access to a university.

Free courses

There are many online UX design courses available for learners of all levels. Consider what your goals are when choosing which course to invest in and consider whether or not it is worth the time invested.

Both experienced and aspiring UX designers can benefit from a combination of certificates courses, industry events, conferences, blogs, books, and more.

Wrap up

As you can see, UX design is all about keeping your users at the center of everything and designing products that are “an absolute joy to use”. This variable career path could take you in many directions, allows you to find your perfect fit and become a UX designer no matter what your skill set may be.

Further Reading

Kinder Tools: How to Improve Enterprise UX Design for Mental Health

Image Credits:

  1. Weedezign on pixabay
  2. MicroStockHub in pixabay
  3. anthony on pexels
  4. mohamed_hassan on pixabay
  5. geralt on pixabay
  6. mamir_k94 / 5 images on pixabay
  7. Firmbee on pixabay

Tina

Helping professionals around the world explore and navigate their careers

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