online marketing

Online Marketing Specialist – The Next Big Thing for an SEO expert

October 29, 2021

Online Marketing Specialist – A Career That’s Hard to Miss

As the world changes, so does marketing. It is one of the most important aspects of any business. With technological advancements and changing consumer demands, marketers are expected to be more creative than ever before in order to keep up with these trends. They have to use their resourcefulness and innovation skills to develop new strategies for companies. This is the next big thing in the world of SEO.

What is Online Marketing?

In general, marketing refers to the promotion of products and services, and when it is performed online, it is termed Online Marketing. In online marketing, digital platforms are incorporated into marketing plans and as opposed to physical shops, digital devices are used.

This component of marketing utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, other digital media, and platforms to promote products and services. It changes the way brands and businesses use technology for marketing. It also involves the use of digital tools such as search engines, social media websites, and email to market products or services. Activities involve planning and executing strategies that use these tools to reach a target audience.

Online marketing specialist job description

Online marketing specialists are experts in all aspects of digital marketing. This includes social media, search engine optimization, email marketing, website design/development, and mobile app development. The specialist will provide recommendations for your business based on the goals you have in mind.

  • An online marketing specialist possesses a deep understanding of digital media and the role they play in the digital marketing space.
  • They typically work on a team that develops, implements, and manages marketing campaigns.
  • They promote brand awareness through digital marketing programs. These programs are typically designed to drive website traffic and acquire leads/customers.
  • They must be able to devise marketing strategies, work with, and communicate with stakeholders.
  • They also need to have budgeting experience and the skills to maximize budget and opportunity for each campaign.
  • Important metrics for Online Marketing Specialists are conversion rates, cost per conversion, lead to close ratio, return on ad spend, and cost per acquisition.


  • Bachelor/Master Degree in Marketing, Media, Communication
  • Minimum of 2 up to five years experience in online marketing and extensive experience in website design, programming, and related skills
  • Extensive experience and knowledge of Google Adwords, Google Analytics, Bing Ads, Facebook Ads
  • Must have strong analytical skills
  • Must be able to work independently as well as in a team
  • Must be proactive with excellent project management skills
  • Excellent English skills, both written and oral

Of all, the most important and difficult responsibility that an online marketing specialist can have is to be able to deliver quality work. This means that they must be able to communicate effectively with others, create compelling content, and demonstrate excellent time management.

Must-have skills for a digital marketing specialist

Digital marketing specialists are professionals with a diverse set of skills. They need to have knowledge of all digital marketing disciplines and tools, coordinate the activities of all digital campaigns and have broad knowledge in the field.

The next big thing in the world of SEO is an online marketing specialist that manages everything from social media to email marketing, search engine optimization (SEO), web analytics, content creation, conversion rates, etc.

Handle all digital marketing activities

Digital marketers are expected to manage and coordinate all digital marketing activities in order to achieve a business’ objectives. They develop and execute a company’s digital strategy. They’ll work across multiple channels and platforms to increase awareness about the company, brand, products, etc.

Create and publish content

In order to be successful in this field, you need to have a wide range of skills that can help companies grow online. You must know how to write engaging content for different channels, create guest posts for Digital PR campaigns, creating articles and other resources for organic search, and even writing eBooks for gated content plays.

Content can be in the form of text, video, or audio and can be in different formats like articles, YouTube videos, landing pages.

An efficient content creation process, excellent persuasive writing skills, and the ability to create interesting pieces of content on any topic at all times. In addition, when creating content for a company, they must have a unique voice that stands out from the rest and really grabs people’s attention.

You should also be able to administer websites and publish content to support campaigns. You should also develop assets for display advertising campaigns and email marketing campaigns as well as produce graphics such as infographics.

Additionally, you need to modify HTML or CSS code for technical website optimizations.

Monitor & Optimize Marketing Campaigns

As a digital marketing specialist, you will be expected to monitor the performance of your marketing campaigns and optimize them over time. You will be tasked with understanding how your web traffic is being generated and identifying the best opportunities to advance business goals like generating brand awareness or increasing conversions.

You use data analytics software tools like Google Analytics to understand how your web traffic is being generated and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions. Visual design skills in combination with conversion rate optimization software to improve the performance of landing pages and drive conversions.

PPC campaigns

PPC campaigns are a digital marketing strategy that uses paid advertisements to reach people who have been searching for your products or services. Pay-per-click campaigns are built on keywords. PPC campaigns are unique and managed on Google Ads or Facebook. Successful campaigns share the same characteristics: logical, organized structure, comprehensive keyword research, and ongoing management and maintenance.

PPC ads can be used across many platforms, including search engines, social media, email, and various websites. Depending on team size, it is common for a digital marketing campaign to only have PPC campaigns running so mastering PPC is more than critical.

Organic Search Campaigns

Organic Search Campaigns are a type of marketing campaign that uses organic search to increase website traffic. Increasing visibility for your website will help increase qualified leads. These campaigns can be done using paid or unpaid methods, and the goals for these types of campaigns are mainly to increase website traffic.

Social Media Marketing skills

Social Media Marketing skills are a set of traits and abilities that a marketer should have in order to effectively utilize social media marketing. These skills include being comfortable using online platforms, effectively use social media analytics, create content that is impactful and engaging, effectively utilize online advertising platforms, and knowing how to manage one’s time.

Digital marketing specialists are expected to be experts in growing high-quality followers and building engagement across the four main social channels: Facebook, Instagram, Twitter, and LinkedIn. And skills needed relate to the type of website.

Communicate results to leadership

Communicating results to leadership is the process of using data collected by marketing research, market research, or social media analytics to share insights with the decision-makers. The key to successful communication is in the presentation of the data; it has to be clear, concise, and meaningful. Communication goes well when communication reaches the desired outcome.

Email marketing

Email marketing is a type of direct-response marketing and a popular form of digital marketing that uses email to promote products and services. It has been described as “the most effective form of advertising” because it can be targeted to a specific audience.

Email marketing can be used in conjunction with any other digital strategy. It’s usually the last step in a sales funnel, and all other campaigns will generate leads for email marketing to convert through targeted emails. Digital marketers design these campaigns and write newsletters and lead nurturing emails to keep prospects engaged until they are ready to buy.

Basic HTML and CSS knowledge

HTML and CSS are mark-up languages used to format content. Digital marketing specialists aren’t just limited to writing HTML and CSS code, they can also design landing pages on their own.

Mark-up languages such as HTML and CSS allow for web designers to make changes in the way a website looks without having to re-upload or change any other parts of it. This allows digital marketers not only to build websites but also to perform experiments that test new designs, colors, etc., on their own.

Latest Digital Marketing Trends

Digital marketing is constantly evolving and adapting to changes. There are always new things to learn and companies should take the time to update themselves on the latest trends in digital marketing. This is not for people who cannot accept changes.

Online Marketing Specialist salary in India

The salary of an online marketing specialist varies based on the size and number of projects completed. It also takes years of experience to be considered a specialist in digital marketing, which will make you more marketable for larger companies.

  • An entry-level digital marketer can make around ₹3,00,000 to ₹4,00,000 per annum.
  • A digital marketing freelancer can rake up to ₹5,17,000 in India.
  • Digital media managers make ₹8,24,000 per annum.

Online marketing specialist jobs in the US and their pay

The entry-level salary for an online marketing specialist is $40,453.

A mid-career salary of 5-9 years of experience goes up to $55,850

An experienced with 20+ years of experience earns up to $61,763.

How do you hire an Online marketing specialist?

The internet has become a main source of information for people and companies. This is why it’s important to have an online marketing specialist that can help you increase your online presence. They can be hired for this position from an agency, but they are also sometimes hired directly by a company. With the rise in popularity, there are many new opportunities for businesses with this type of expertise.

5 steps to screen for a top-quality digital marketing specialist

  • Track record of published guest posts.
  • Seek out their social media presence.
  • Ask about past experiences and what they learned from them, their leadership style, situational judgment, and career ambitions.
  • Mutual connections: Ask for honest feedback about the marketer’s work.
  • Check out what people have said on their LinkedIn profiles.

Freelance online marketing specialist

The online marketing specialist is a freelance digital marketing manager who can provide services for different projects, according to the needs of each client. They are responsible for creating brand awareness and generating leads through their work. Their overall job is to create a strategy that will help them reach success in the long term with any type of project they undertake on behalf of their clients

Digital marketing specialist online courses

Digital marketing specialist online courses are a great way to learn about digital marketing and how it works. With such a vast number of different options, you’re sure to find one that fits your needs. Whether you want to learn about digital marketing for yourself, or you’re looking for a new career, these courses are perfect for anyone who is interested in the field.

Resume of an Online marketing specialist

Before hiring one, make sure to consider what kind of skills they have and how well they can do short, specific statements that get the reader interested. It’s important for these professionals to be able to tell a story and communicate easily with their future employers so it’s best not just to list duties on your resume but also say what you accomplished during those times as well.

To apply as an online marketing specialist, one must first research the company. Companies that are interested in finding new employees will post their job listings on various websites including Indeed and LinkedIn.

The next step is to tailor your resume for each posting by highlighting what you have done which makes you a good candidate for this position as well as discussing how your skills or experiences align with these companies’ values.

Another strategy would be to conduct some background research on the company itself before applying so that there is no confusion about what you are offering to the company. It might seem tedious to tailor your resume for every application, but it will pay off.

The world of digital marketing is changing constantly, which means that there are no set rules or guidelines. There are countless opportunities to make a career in this field and many people do not know where to start.

This guide was created with the goal of giving you an overview of how to begin your search for employment, what skills are key for success, and what companies are looking for when they hire online marketers. Follow these and nothing can stop you from starting a career in digital marketing.

Image credits:

  1. Dominika Roseclay on pexels
  2. canva studio on pexels
  3. pixelcreatures / 47 images on pixabay
  4. gesrey on pixabay
  5. PhotoMIX-Company on pixabay
  6. Mikael Blomkvist on pexels
















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